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CONSTRUCTION MANAGEMENT
1. What a note on tender and tender notices
2. Discuss the different types of tenders?
3. Write a note on EMD and SD.
4. What are the procedures followed after the opening of a tender?
5. Explain the importance of organization in construction activities
6. Enumerate the general principles to be followed in forming an organization system.
7. A multi-purpose river valley project across a major river is planned for construction. Irrigation, power development, fisheries and picnic development are all planned. Suggest a suitable organization structure for construction and maintenance of this project.
Construction Management
Q1) what do you understand by Arbitration? What are the useful of Arbitration?
Q2) List the special rules that have to be followed while constructing.
Q3) Write a note on role of a Civil Engineer while planning and constructing a building.
Q4) what do you understand by economic life of equipment? Also differentiate between economic life and useful life?
Q5) which are the two main types of contracts? Explain them and list at least three sub types under each of them?
Q6) what are important stages in Construction?
Q7) Explain Safety measures to be adopted during drilling and blasting works?
Q8) Explain the objects and function of Construction Management?
Q9) Describe in Details various steps involved in construction planning?
Q10) Explain the types of scheduling techniques?
CONSTRUCTION MANAGEMENT
1. What do you understand by “investment appraisal”? Explain the following methods of project appraisal. What do you understand by “cash flow forecasting”?. What neat sketches, explain the uses of S – curve.
(i) Return – on capital employed
(ii) Pay back method
(iii) Discount cash flow method
2. A company is engaged in producing a spare part which is sold at an uniform price of Rs. 100 each. The variable cost of producing the spare part amounts to Rs. 60 per unit while the fixed costs amount to Rs. 250000. How many spare parts must be produced and sold so that company breaks even? How much sales would be made at this level of activity, if the firm desires a profit of Rs. 150000.
3. Define TQM. Explain its various elements. Discuss the application of TQM in the construction industry.
4. What do you understand by “break even analysis” and explain its salient features and limitations.
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CONSUMER BEHAVIOR
- In what ways is Toyota’s new-product development system designed to serve customers?
- In what ways is Toyota’s manufacturing system designed to serve customers?
3. How does Toyota personalize its cars and trucks to meet individual consumer
needs?
- Consider the e-mail campaigns discussed in the case. Why do you think these campaigns were successful? Discuss the attention processes that were at work. Do you see any potential drawbacks to this type of marketing?
- During the 2000 Super Bowl, ABC invited viewers to visit its Enhanced TV website. Fans could play trivia, see replays, participate in polls and chat rooms, and view player statistics. The site received an estimated 1 million hits. Why? Frame your answer in terms of exposure, attention, and comprehension.
3. Think about your own Web surfing patterns. Write down the reasons you visit
sites. Which of the marketing strategies discussed in the case do you find most
(and least) influential?
- What behaviors are involved in online grocery shopping? How does online shopping compare with traditional shopping in terms of behavioral effort?
- What types of consumers are likely to value online grocery shopping from Peapod?
- Overall, what do you think about the idea of online grocery shopping? How does it compare with simply eating in restaurants and avoiding grocery shopping and cooking altogether?
1. Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meaning were developed and how they influence consumers’ behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings?
2. It is often stated that the world is becoming smaller because today people communicate relatively easily across time and distance. Discuss whether that has been beneficial for Sony. What are some marketing challenges it presents?
3. What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image?
1. Why do consumers pay $84 for a Pleasant Company doll when they can buy other dolls much more cheaply at retail stores?
2. Considering money, time, cognitive activity, and behavioral effort costs, are Pleasant Company dolls more or less costly than dolls that can be purchased at retail stores?
3. What recommendations do you have for Pleasant Company to increase sales and profits?
CONSUMER BEHAVIOR
1. What does the purchase of a product like Nike mean to Sunder Singh
2. What does the story say about our society and the impact of marketing on consumer behavior?
3. Explain how the above-mentioned information is likely to benefit a marketer?
4. Which of the above mentioned types are likely to respond to sales promotion? Explain.
5. A manufacturer of personal care products in the premium segment starts frequent sales promotions. What is likely to be the impact on the above-mentioned types?
6. What is likely to be the decision process in case of choosing an airline?
7. Would this plan suggested by the vice president help in convincing the customers to use Star Airways? Give your reasons.
8. Has Shobha identified the best target market for Mouse-Rid? Why or why not?
9. Does Shobha have enough needed data on consumer behaviour? What type of consumer research should Shobha conduct?
10. What type of advertising can influence consumers for this type of product?
11. Discuss the nature of problem(s) in this case?
12. Suggest the kind of consumer research needed?
13. How should Golden Glow be positioned/ repositioned to bring about the desired change among consumers? Give your reasons.
14. Why would some consumers have high-involvement levels in learning about this sales promotion
15. Is a level of 75 per cent comprehension realistic among those who become aware of an ad? Why or why not?
16. Do you think such promotions are likely to influence the quality image of the retail store? Explain.
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CONSUMER BEHAVIOR
1. What’s up with our fascination with bigness ? Is this a uniquely American preference ? Do you believe that “bigger’s better ?” Is this a sound marketing strategy ?
2. What’s your take on this issue ? How do you react when one of your favorite songs turns up in a commercial ? Is this use of nostalgia an effective way to market a product ? Why or why not ?
3. Perhaps the appropriate question is not does sex sell, but should sex sell ? What are your feelings about the blatant use of sex to sell products ? Do you think this tactic works better when selling to men than to women ? Does exposure to unbelievably attractive men and women models only make the rest of us “normal” folks unhappy and insecure ? Under what conditions (if any) should sex be used as a marketing strategy ?
4. How was your experience – how helpful was this mannequin ? When you shop for clothes online, would you rather see how they look on a body with dimensions the same as yours, or on a different body ? What advice can give Web site designers who are trying to personalize theses shopping environments by creating life – like models to guide you through the site ?
CONSUMER BEHAVIOR
1. Based on the case information and your personal experiences, list at least five things you know about Starbucks. This list offers you some idea about your cognitions concerning the coffee shop chain.
2. List at least things you like or dislike about Starbucks. This list gives you some idea of your affect for the coffee shops.
3. List at least five behaviors involved in buying a gourmet coffee drink from Starbucks. This list gives you an idea of the behaviors involved in a coffee purchase.
1. What affective responses do you think the Barnes & Noble environment creates? How might consumers’ cognitive systems interpret these responses? From a marketing perspective, which is more important to Barnes & Noble—affect or cognition?
2. Rob goes to Barnes & Noble location to hang out and meet people. Lisa goes only when she wants to purchase a specific book or CD. Describe how their integration processes might convince them to choose Barnes & Noble over the myriad other options they have.
3. Many of the activities that take place at Barnes & Noble stores (or at BarnesandNoble.com) do not require a purchase. Participating in discussion groups and going to in-store performances are free. And obviously it doesn’t cost anything to simply go in, sit in a chair, and read a book. So why do people buy? How do these free activities (behaviors) influence consumers’ affect and cognition?
1. What role do you think modeling could have played in the diffusion of this innovation?
2. How could you use modeling to teach a friend how to use Rollerblades?
3. If you were designing a commercial for Rollerblades to be used for an in-store videotape demonstration, how would you design the commercial to take advantage of your knowledge of modeling?
1. Visit the Saturn website and try to determine the market segments the carmaker is targeting. What should Saturn do to better serve those segments? How might Saturn tailor its offerings to address the different stages of the family life cycle?
2. Other vehicles—such as Porsches, Mustangs, and Harley-Davidson motorcycles—also have “cult” followings. But these products also have very strong symbolic meanings associated with them. The Saturn is a solid and reliable, but basically unspectacular, car. Identify and discuss three reasons that you think Saturn has such a devoted following of involved customers.
3. An automobile is a high-involvement purchase. Discuss how the manufacturer of a lower-cost, lower-involvement product could generate greater personal relevance and long-term loyalty. Find and discuss an example of a company that has done so.
1. What kind of consumer owns a Harley?
2. What accounts for Harley owners’ satisfaction and brand loyalty?
3. What role do you think the Harley Owner Group plays in the success of the company?
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